ProfileLynsey's unique insight into the natural products industry stems from her dynamic resume, with various sales, marketing and product development roles, including one as the former Education Manager for Canadian based brand, Genuine Health. She now leads content marketing strategy for Pineapple Collective clients, and has developed a deep understanding as to what resonates with both retailers and consumers. Lynsey's seen first hand the need for emerging brands to have a strong content plan, and how it can engage and excite audiences around a brand's mission. As a former blogger/influencer herself, Lynsey has worked on numerous content campaigns, helping brands to amplify their message through engaging copy, beautiful photography, and mouthwatering recipes. She hails from Toronto, Canada and can often be found at local farmers markets or spin class.