Raphael is a passionate champion for a new approach to branding that places our humanity at the center. “At BBMG, we believe in creating Brands for Humans. It’s an approach that brings together the power of business with the meaning and influence of brands to design new systems and stories that shape our aspirations, behaviors and relationships for a more just and sustainable future.”
An expert in brand strategy, social innovation, consumer marketing and public affairs, Raphael has created national campaigns, drafted public policy, designed consumer and nonprofit brands, and managed communications for local, state and federal elected officials. Fluent in Italian and conversant in Spanish, his experience is international in scope and industry diverse. His recent clients include Acumen Fund, adidas, Aveda, Brown Forman, Eileen Fisher, Johnson & Johnson, JUST Capital, L’Oréal Paris, MillerCoors, NBCUniversal, Robert Wood Johnson Foundation, Samsung and Target.
Prior to co-founding BBMG, Raphael served as communications director at Do Something, where he oversaw marketing, media relations and cause-related partnerships with Levi Strauss & Co., SEARS, Kenneth Cole and Rolling Stone. Raphael’s extensive background in political communications began as a press aide to Texas Governor Ann W. Richards. He then served as communications director for the Texas Democratic Party and Texas State Sentator Rodney Ellis (D-Houston), and later as press secretary for U.S. Congressman Lloyd Doggett (D-Texas). He received his BA in Philosophy with honors from the University of Texas at Austin.
Raphael is a member of the Advisory Board for Sustainable Brands, the NYU Stern Center for Sustainable Business and READ Global.