Nicole’s passion is helping brands solve challenges that lie at the intersection of sustainability and innovation. She enjoys asking the big questions: How does your brand help society? Why would we need you after an apocalypse? and helping brands confidently answer them through smart brand strategy and communications. Since joining BBMG she has helped answer these questions for clients such as: Rainforest Alliance, Planned Parenthood, PepsiCo, prAna, IKEA, Virgin and CaringKind.
Prior to joining BBMG, she worked at Havas Worldwide where she identified cultural trends to inform innovation pipelines, developed strategy for digital experiences and built narratives around sustainability accomplishments. She's worked with clients such as Keurig Green Mountain, General Electric and Colgate-Palmolive.
Nicole earned her Masters in Sustainability Management from Columbia University and a BA in Communications from the University of Pennsylvania. Nicole and her fiance reside in the Berkeley Hills. When not solving brand challenges, you can find her hiking in the woods or experimenting in the garden.