Presented By:

Education & Events
March 8-12, 2017

Trade Show
March 9-11, 2017 | Anaheim Hilton & Marriott
March 10-12, 2017 | Anaheim Convention Center

Anaheim, CA, USA

Produced By:

Olu Beck



Olu Beck joined Wholesome!® as CEO in 2016 because she saw tremendous potential to continue to drive innovation for the category, bring exceptional products to the marketplace and connect to consumers in a profound and meaningful way by providing good-for-you treats and alternatives for their hectic daily routine. The uniqueness of the Wholesome!® brand is the ability to provide a better-for-you treat to brighten whatever the time of day or occasion from sweetening beverages and food to snacks.

She has a proven track record for unlocking growth and sustainable profitability of consumer branded businesses by re-energizing brands, growing under-leveraged consumer segments and markets and engaging employees to share in the business success. She has a career spanning senior leadership roles in multiple consumer categories at Mars Inc. and Johnson & Johnson, and was most recently CEO of her own consulting firm, The Beck Group NJ LLC. She has worked with both larger and smaller companies, Private Equity-backed or founder-led, to build and grow consumer-facing businesses in highly competitive consumer categories.


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