Shirley Huang is the Founder and CEO of Vision Avenue Consulting, a boutique consulting firm specialized in China market strategic advisory and cross-border partnerships. With a focus on consumer industry, Shirley provides services across all sectors of health and wellness, nutrition, food & beverage, personal care and other. Along with a team of additional members and resources, Shirley has advised a variety of clients including the No.1 China nutrition brand company and the top manufacturing companies in dietary supplement, and many cross-border distributors, as well as working with leading U.S. and international brands on their direction and growth.
Prior to founding Vision Avenue Consulting, Shirley had accumulated 20 plus years of consumer marketing experience with global companies, where she had the opportunity to lead well-known brands including Omron, Whirlpool and others, working in areas including: strategy, market research, consumer insights, new products, launch, channel and retail, and many more.
Being bilingual and cross-cultural, Shirley brings perspectives from both sides of the table, and communicate effectively to bridge parties to drive results. She earned a B.S. degree in engineering from Shanghai Jiao Tong University, and a MBA from Thunderbird Graduate School.
Shirley also serves on the board of directors of Shanghai Jiao Tong University alumni association in America. She lives in Chicago and travels extensively internationally.